Started PRingles Super bowl program

  • Led Super Bowl campaign for Pringles debut in 2018

  • Drove 26 consecutive weeks of volume growth - a first for Pringles

  • Pringles is now a staple Super Bowl advertiser and Kellogg’s expanded to other brands

Flavor Stacking

With Bill Hader

Flavor stacking behavior increased buy rate by 25% by encouraging people to buy multiple cans to create new flavors

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